Nearly 50% of marketers agree that data is the most underutilized asset in their organization.

Do you know how fans discovered your events? Do you know which channels to target the next time that same band comes into town?

Data doesn’t have to be overwhelming. We are going to give you the tips and tricks of the pros to find which sources are driving the most amount of ticket sales.

How well are you reaching fans? Are your shows hitting the metrics you expected?

Marketing shouldn’t be a last-minute method for fan discovery if your shows aren’t selling. From the beginning, you’ve got to reach the right fans on the right channels. We get it; it’s hard to look like an expert when the landscape is always changing.

Stay in the know with our Backstage Pass for overcoming the Top 3 Event Marketing Challenges.

Inevitably, fans who have already purchased tickets will be upset once they are notified. If not handled correctly, this cancellation could cost you some fans and a PR nightmare.

Our Event Cancellation Backstage Pass will help you preserve a good relationship with fans and make event cancellation easier for you and your team.