You’ve booked the first tour for an international act new to the market; congratulations! Now what? Do you know how to market to your local audience? Do you know how to be a stellar host?

We partnered with artist development experts at Marauder to bring you the best practices to work with and market international talent.

About Marauder:

Marauder is a boutique music marketing firm with a focus on developing emerging talent within North America. By custom creating long-term strategy and services for each client’s specific needs, Marauder shows a true prowess in media and industry engagement. Its unique advantage in the market comes from not just providing services to its clients but also putting them in position to grow.

Seasonal campaigns are a great way to drive ticket sales by aligning marketing messaging to the spirit of the season.

Download this Backstage Pass to learn the tips and tricks that to drive a successful seasonal campaign.

Events are excellent ways to increase brand recognition, get face time with your supporters, and generate revenue. One of the things that non-profits often struggle with is event marketing due to budget constraints.

Download this Backstage Pass to learn the tips and tricks that to market your event without breaking the bank.

If you are sending emails to fans, you must ensure that you are CAN-SPAM compliant to avoid some hefty fines and fees from the Federal Trade Commission.

Download this Backstage Pass to gain the knowledge necessary to ensure your emails are compliant.

If you were a fan, would your website be enough to establish trust?

With millions of templates and features you can add your website, we’ve given you the Backstage Pass for an epic website.

A strong brand can help you form a strong bond with customers, build your customer base, increase loyalty and drive ticket sales.

With our Backstage Pass, you will learn how to build a strong brand and how to leave a lasting impression with fans.

As a night club operator, you have a legal duty to provide reasonably safe accommodations for your guests’ reasonably foreseeable activities.

Do you have an Emergency Action Plan?

We partnered with Steve Adelman, vice president of The Event Safety Alliance (ESA) to create a quick introduction to crowd management and risk management techniques.

About The Event Safety Alliance:

The Event Safety Alliance (ESA) is dedicated to promoting “life safety first” throughout all phases of event production and execution. They strive to eliminate the knowledge barrier that often contribute to unsafe conditions and behaviors through the promotion and teaching of good practices and the development of training and planning resources.

The average human has an attention span of 8 seconds. Are you capturing the attention of your audience with a quality image?

If you’re not sure where to start, don’t worry! We’ve compiled the best tips and tricks you can use when selecting images.

Did you know that over 205 billion emails are sent out into the world every day?

With so many emails being sent, the average fan has an inbox that is overflowing. With so much volume, it’s important that your email marketing efforts cut through the noise!

Luckily, our Backstage Pass can provide you with an easy-to-follow method for overcoming the top 3 challenges with email marketing. From subject lines to strategy, we’ve got you covered.

Social media is a science. The landscape changes all the time from algorithm changes to stories and snaps.

With more than 4 out of every 5 Americans having at least one social media account, your game needs to be on point.

Find your voice with our Best Practices of Social Media, a compilation of tips from some of the best in the industry including 12th and Porter, Grizzly Rose and Webster Hall.